Bjorn Carey writes about how your brain has a battle with itself in the article, “Battle in the Brain: How We Make Tough Choices.” The basis of this article is how the brain chooses between a rewarding decision and a logical decision. The study covers “when a person decides whether to exploit a known commodity or explore a potentially better option” (Carey). As part of the study, researchers analyzed the brain activity of volunteers in a gambling game. A specific area would show up when someone went to what they believed to be a higher paying machine, and the same if they stayed at their own. Would you rather wait 10 minutes to eat tow cookies or eat one now?
Another interesting article on the internal battles of the human body. The author’s exploring/exploiting theory can be used in practically every single choice made. I think that’s the thing that most interest me about this theory. It ended really fast, though. It didn’t go as in depth as I expected.
Care, Bjorn. Battle in the Brain: How We Make Tough Choices. Live Science. 14 Jun. 2006. http://www.livescinec.com/health/060614_choice_activity.html
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